Dr Phil Richardson

 

Dr Phil Richardson, Thoughtcrew

Phil is an expert in the application of biomimetics in strategy and problem solving. He combines over ten years of research at the University of Bath with 25 years of business experience to create a new approach to delivering value. Business biomimetics is a proven approach to solving complex business challenges. Examples include the management of customer and supplier relationships, the creation of new product and packaging innovation processes and the delivery of complex change management programmes.

Lessons from nature are used to develop new approaches to leadership and business growth strategies as well as providing counterintuitive ways of thinking and solving problems for customers. Phil’s experience covers the application of business biomimetics in business strategy, consultative selling, team building, product development, supply chain management, change management and innovation. Business biomimetics has been used by global FMCG organisations, charities, central government, multinational business services firms, transport organisations and consulting organisations.

Current business challenges using biomimetics include improving the business development skills in consultative selling, creating a green approach to management and improving innovation processes. Many starting with a short education session.

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