Biomimetics

Traditionally biomimetics or biomimcry is the application of lessons from nature to engineering, product or architectural problems. There are some great examples that are used to explain the biomimetic approach such as the Eifel Tower and Velcro. And whilst these may be disputed by the purist they get across the idea that nature can help us think differently about the problems we face.

Recent work at the University of Bath has shown that there is much more to this approach that simply copying what nature does. For example did you know that if you take a similarly sized problem that nature uses a significantly smaller amount of energy to ceate a solution? Here biomimetics can be used as the basis for ‘green’ thinking and a robust basis for green management.

The lastest in biomimetic research carried out at Bath shows that biomimetics can be used to help change the thinking of a leadership team so that they can come up with different and typically better, solutions.

We are actively involed in the leading edge development of biomimetics and have access to a wealth of information and contacts. If you woudl liek to find out mroe then please get in touch

Examples include

the development of a new approach to carbon footprint – train operating company

new approach to services and projects – bus company

new innovation process for product and packaging – consumer goods company

new way of thinking about innovation – global drinks company

building a customer centric strategy – major charity

creating better team building – MoD

Inspiring customers at an industry conference – major PLC

showing how biomimetics can enhance leadership development – HR directors conference

building a sharper sales team – UK Bank

thinking about partnerships differently – UK healthcare insurance business

To see how the application of biomimetics can unlock your business challenges then please contact us