Consumer packaged goods CPG

Biomimetics has a big role to play in the consumer pacakged goods market place. At one level it can be used to help solve a technical product development or packaging challenge. Such as how to make a product waterproof. How to seal a package without using adhesive. How to deliver a product where the packaging is completely consumed. How to fill, dispense or display a product. Biomimetics also adds significnat value in terms of building better relationships between marketing, sales and category management. 

The Infinity Context Free Process is used to make the translation between nature and business. The ICFP can be embedded into a businesses innovation process to provide a useful addition to the creativeBusiness biomimetics can also be esed to add real value to an existing innovation processes. Because of the close integration between systems, the business biomimetics approach is not simply a technique. It works as a process covering everything from problem definition to post implementation review.