Thoughtcrew started as a CRM transformation consultancy in 2004 called Richardson Greaves LLP. The business grew to include delivering process improvement and organisation design work and changed name to Thoughtcrew LLP in 2005. In June 2006 we became Thoughtcrew Limited and offered training, business transformation, organisation design and CRM services to a wide range of blue chip organisations globally. In 2010 we launched The Innovation Crew brand to focus on or innovation work driven by Business Biomimetics. In 2015 Thoughtcrew Limited has two core offers; customer and patient driven business transformation services and innovation using biomimetics. Business transformation programmes often draw on the innovation models and tools. And each innovation project requires culture and change management.