Here’s the deal. Marketing has changed. It seems that the new, less conventional wisdom, says that person to person has replaced B2B and B2C. social media is important but seems to be focused on the social media brands and not the outcomes. CRM is still around loosely labelled as a business topic but significantly tethered to software systems. The customer is alive and kicking although the expectations have changed. Seemingly because the brands have foretold this.
Where does this leave you when you are ambition to achieve more, with less, in a shorter timeframe and surrounded by the shackles of a bygone era?
Ready to change the rules?